Copy writing tools and content creation
Let’s start with the content creation tools.
Why? Content is the king!
After you’ve decided what’s the topic of your next blog post, it’s important to do some keyword research.
After all, you want some exposure for your masterpiece, right?
You can use some popular Google tools like Keyword planner within Google Ads interface, or Google Trends to get some ideas.
Google has been looking for some other clues within the content lately, to figure out what are you really trying to say.
This is where LSIGraph online tool comes in really handy.
Just enter your main keyword or key phrase and check out a bunch of other related keywords that give a better context to your copy.
Those are all free keyword research tools, but if you are really serious about blogging and want to rank high on Google, you need a tool such as LongTailPro.
With LongTailPro you can discover thousands of profitable keywords and calculate Keyword competitiveness for any niche. This is an awesome tool that yields results quickly.
When you’re done writing, check out the readability score of your copy.
Your readers will be grateful. Hemingway app is a fantastic and easy to use a free web-based tool to improve your writing and readability. Check it out
This blogging tools list wouldn’t be complete without an awesome tool to help you out with writing an engaging title. Free Headline Analyzer will help you improve headlines of your blog posts and pages and hopefully increase your CTRs.
Often overlooked aspect of content creation, but a very important one.
Images are a crucial piece of content on the web, but apart from having great images, it’s important to use them correctly
List of free image repositories.
Pixabay is a fantastic free stock photo repository that I highly recommend and use all the time. Give it a try, you won’t regret it. The quality of the photos there is top-notch.
One more great freely-usable images that I like to use is Unsplash.
When you find images for your new blog post or page, you’ve got to optimize them for the web which includes cropping and scaling images properly.
You can use Canva, an online image tool to edit and enhance your images.
For more advanced users, there’s also a powerful desktop image manipulation software, Gimp, an open-source Photoshop-like tool.
You also need to optimize the images. Why? Images can cause a lot of page load issues if not dealt properly. Fortunately, for WordPress powered blogs, the solution is as easy as installing a proper image optimization plugin.
With Shortpixel plugin on WordPress, you just have to upload images as you would anyway, and it does the optimization for you on the fly.
If you’re lazy like me, or just enjoy to automate things, why not trying If This Then That tool (IFTTT).
It is a tool that you can use to automate social media posts among many other things. You specify a trigger (i.e. new post published on your WP blog) and specify what happens then (i.e. new Facebook or Twitter post on your account promoting it). Sounds crazy right? It is.
Click To Tweet
When you automate the social media posts on your accounts, why not let your readers promote you as well? Click to Tweet is one of those cool tools you can utilize.
WP SEO plugins
Yoast is such an important factor in SEO nowadays and if you have a WP powered blog or website, chances are you’re already using their Yoast SEO plugin.
It’s very useful for on page SEO optimization and can turn an SEO novice into an expert just by following their tips on the post editing screen.
Their website is filled with great content and products that will teach you a lot about SEO best practices. Check it out regularly.
RankMath is a new player in town, but it’s getting really popular fast. Actually I started using it on few of my sites and I’m really impressed with the SEO features you get for free. Here’s the migration guide and comparison with Yoast.
Getting good and strong backlinks is a must from an SEO perspective, just as important as creating great content. With a free backlink checker, you can see who links to your blog/site but you can also spy on your competitors and get a good backlink idea. Just paste the URL you want to examine and hit the Perform check button. PRO tip: create an account to avoid solving captcha 🙂
Other SEO tools
SEO Quake browser extension
One more tool you can use to spy on the competition is SEO Quake free browser extension. With it you can get valuable insights on the fly. Analyze keyword density, keyword phrases, technical issues, and much more directly from the browser.
Very useful and easy to use tool in your SEO toolbox.
Meta description length checker
If your blog is not WordPress based, or you’re not using awesome Yoast SEO plugin, you can use the Meta description length checker tool to write meta desc that is useful to search engine users and increase your SERP click-through rates (CTR).
Google snippet special characters
To further attract the attention of the SERP users, consider adding some special characters to your title or meta description i.e. ➜, ✔ or even 🎄. Here’s the list of possible meta desc symbols and characters from which you just c/p what you need. Using those characters will not improve your organic ranking, but it might improve your CTR.
After you’re done with on-page SEO, check out if you missed something like a title tag or meta description. Identify those and other technical SEO problems with Screaming Frog SEO Spider tool.
Free version of the app is good enough for smaller to medium size blogs and websites.
Varvy SEO tool
After you’ve published your content, run it through Varvy’s SEO tool to identify potential SEO issues. You will get feedback about Google crawlability, security, user experience, page load speed, and other important aspects that Google, but also your visitors care about.
When we’re on the subject of page load speed, you can find a handful of useful free web-based tools that can help you identify what’s slowing down your page load. GTmetrix is a reliable service that offers the best UI and best tips on how to resolve page load issues. Resolving these issues is very important for SEO and user experience, so you better make sure everything runs smoothly.
Drop My Link is an awesome free tool that helps you find the backlink opportunities swiftly.